Make the Clothes that Make the Woman

I just tripped over this post at PatternVault and had to share. Love this vintage look and how the basic pattern lines are shown. Hope you enjoy, Ramona.

PatternVault

The slogan for McCall’s Patterns in the mid-1950s was “Make the clothes that make the woman.” The advertising campaign with this slogan shows two identical women, one dressed in McCall’s pattern pieces, the other in the finished garment. It’s a charming campaign from the Golden Age of Advertising. Here’s a selection, in roughly chronological order:

This ad from 1956 shows the model enjoying a fresh strawberry at a party. (Could it be a strawberry social?) The pattern is McCall’s 3562:

The September ad shows Dovima on a trip to Paris, before a mustachioed gendarme. The pattern is McCall’s 3785 by Givenchy:

Another travel-themed ad shows McCall’s 3790 with some whimsically stacked luggage:

This 1957 ad featuring McCall’s 3952 shows a well-dressed tug-of-war:

This Valentine’s Day-themed ad appeared in Vogue’s March 1957 issue. (The pattern is McCall’s 3967.) The model is Suzy Parker:

This spring ad shows McCall’s 4046 by…

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